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For heat pump installers

Answer the grant question properly, then get them booked in for a survey.

People thinking about a heat pump have a lot of questions before they'll let anyone in to survey: the grant, their radiators, running costs, noise. The guide answers from your own pages and walks them to your survey form.

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UK company · data stored in the UK and EU · no contract

An air-source heat pump beside a house

Sound familiar?

  • "Do I qualify for the grant?" on the phone, again, from someone who hasn't read your grants page.
  • People worried about noise, radiators or running costs who leave without asking, because there's nobody to ask.
  • A website that sells the grant, so you get grant enquiries rather than people who want a heat pump.

From "do I qualify?" to a survey booked

The guide explains the grant from your own grants page, deals with the worries that stop people booking, and fills in your survey form.

brightwell.example

Brightwell Energy

Heat pumps · Solar · Batteries

You're chatting with an AI guide, not a person.

Visitor:

do I qualify for the boiler upgrade grant?

Guide:

Brightwell's grants page says most homes in England and Wales replacing gas, oil or electric heating can apply, and they handle the application for you. They confirm it on the survey.

Source: Grants and funding
Visitor:

will I need new radiators?

Guide:

Their heat pump page says some homes need one or two bigger radiators, and the surveyor works it out room by room. Want me to start the survey form with what you've told me?

Source: Air source heat pumps
Visitor:

go on then, we've got a gas boiler, CH4

Guide:

Done. Check the details, then press Send.

Survey booking form

Filled in: Postcode, Current heating: gas boiler, Interested in: heat pump

✓ Sent by the visitor

Brightwell Energy is a made-up installer. The conversation shows how the guide works.

How it works

  1. Add one line to your website

    A single script tag, added by you, your web person or through Google Tag Manager. WordPress, Wix, Squarespace or hand-built: it works the same.

  2. It reads your website

    It goes through your pages, FAQs and forms and builds a map of your site. Prices and grant figures are only used once you've approved them.

  3. It answers, and gets them to the form

    Visitors ask in their own words. The guide answers from your pages, shows them where things are and fills in your survey form with what they've told it. They press Send.

You control what it says: you choose the pages it shows on, approve the figures it can quote, and read every conversation in your dashboard.

Plans from £49 a month, with 30% off your first year for the first 20 accounts. See pricing

Questions we get asked

Will it state the grant amount?

Only if you've approved the figure. Grant amounts and eligibility come from figures you approve, never from the AI's general knowledge, so when the scheme changes you change one figure and the guide follows.

Can it answer questions about noise and running costs?

Yes, from your own pages. If your site doesn't cover something, it says so and offers the survey, and the question shows up in your dashboard so you can add the answer.

We do heat pumps and solar. Can it handle both?

Yes. It answers from everything on your website and points people to the right form for each service.

Does it work if our survey form is long?

It fills in what the visitor has already told it. The visitor checks everything and presses Send themselves.

Also for

Solar and battery installers

Payback, export tariffs, VAT, "will it work on my roof?"

Agencies

Add it to the installer sites you build and look after.

Any business with an enquiry form

If your website ends in a form, the guide can walk people to it.

See what your website is missing

Tell us your website and we'll check it the way a homeowner would: the questions it can't answer, the dead ends, and how hard the form is. You get a short report by email. Free, and no call unless you want one.

Request your free website check

UK company · data stored in the UK and EU · no contract