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For solar and battery installers

Answer "will it work on my roof?" at 10pm, and get the survey booked.

Homeowners read your website in the evening, with questions about payback, batteries and their roof. The guide answers from your own pages and walks them to your survey form, so they book with you instead of the next installer.

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UK company · data stored in the UK and EU · no contract

Sound familiar?

  • "Is it worth it?", "how long until it pays for itself?", "do I need a battery?": the same questions, every day, from people who haven't booked yet.
  • Visitors read your battery page, can't tell if it suits their house, and go back to the comparison site.
  • Survey visits to houses that were never going to work, because nobody asked about the roof first.

From "is there a grant?" to a survey booked

The guide answers from your FAQs and product pages, says where the answer came from, and fills in your survey form when the visitor's ready.

brightwell.example

Brightwell Energy

Solar · Batteries · Heat pumps

You're chatting with an AI guide, not a person.

Visitor:

is there a grant for solar panels?

Guide:

Brightwell's FAQ says there isn't a general grant for solar in England, but there's currently no VAT on panels or batteries, and you can be paid for what you export.

Source: FAQs
Visitor:

my roof faces east, will it work?

Guide:

Their roof page says east and west roofs work well, just with a different daily pattern. The surveyor checks shading and the roof itself. Shall I open the survey form and fill in what you've told me?

Source: Is my roof suitable?
Visitor:

yes please, I'm in LS6

Guide:

Done. Check the details, then press Send.

Survey booking form

Filled in: Postcode, Roof direction, Interested in: solar

✓ Sent by the visitor

Brightwell Energy is a made-up installer. The conversation shows how the guide works.

How it works

  1. Add one line to your website

    A single script tag, added by you, your web person or through Google Tag Manager. WordPress, Wix, Squarespace or hand-built: it works the same.

  2. It reads your website

    It goes through your pages, FAQs and forms and builds a map of your site. Prices and grant figures are only used once you've approved them.

  3. It answers, and gets them to the form

    Visitors ask in their own words. The guide answers from your pages, shows them where things are and fills in your survey form with what they've told it. They press Send.

You control what it says: you choose the pages it shows on, approve the figures it can quote, and read every conversation in your dashboard.

Plans from £49 a month, with 30% off your first year for the first 20 accounts. See pricing

Questions we get asked

Will it quote prices for systems?

Only prices you've approved. It finds figures on your pages and lists them for you to approve; until you do, it says your team will confirm the price on the survey. Every reply is checked for numbers that didn't come from an approved figure.

What about export tariffs and payback?

It explains them in the words your own pages use, and links the page. It won't work out a payback figure for someone's house: that's what your survey is for, and it says so.

Can it tell good enquiries from tyre-kickers?

It answers the questions that put people off before they book, such as roof direction, shading or budget, so the people who book a survey know what they're booking. It passes on what they told it, so your surveyor starts with the answers.

We also do batteries for existing solar. Does that work?

Yes. It answers from whatever your website covers, battery retrofits included, and points people to the right form for each service if you have more than one.

Also for

Heat pump installers

The Boiler Upgrade Scheme, running costs, radiators, noise.

Agencies

Add it to the installer sites you build and look after.

Any business with an enquiry form

If your website ends in a form, the guide can walk people to it.

See what your website is missing

Tell us your website and we'll check it the way a homeowner would: the questions it can't answer, the dead ends, and how hard the form is. You get a short report by email. Free, and no call unless you want one.

Request your free website check

UK company · data stored in the UK and EU · no contract