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Pricing

What it costs

If it brings you one extra survey a month, it has probably paid for itself. You'll see whether it does, because it's measured against visitors who didn't see the guide.

Starter

Smaller firms trying it out

£49 a month

  • 1 website
  • 500 guide chats a month
  • Answers, directions and form pre-fill
  • Enquiries emailed to you
  • Measured against a holdout group

Growth

Busy installers: the core plan

£149 a month

  • 1 website
  • 2,500 guide chats a month
  • Everything in Starter
  • Your own goals, such as survey bookings
  • Weekly results by email (coming 2027)

Agency

Agencies looking after client sites

£399 a month

  • Up to 10 client websites
  • 10,000 guide chats a month, shared
  • Everything in Growth
  • Switch between clients
  • Your branding and client reports

Opens late 2027. Until then agencies can put clients on Starter or Growth.

Founding price: 30% off your first year, for the first 20 accounts. Paid plans start in April 2027; until then we're working with a few design partners.

Prices exclude VAT. Monthly, no contract: cancel when you like. Pay yearly and get two months free. Extra chats above your plan are 5p each. A chat is one visitor talking to the guide, however many questions they ask; visitors who don't open it aren't counted.

Start with a free website check

Questions about pricing

Can I use it before April 2027?

We're working with a few installers as design partners first: they use it free on their own website and tell us what works. Tick "design partner" when you request your website check.

What's the founding price?

30% off your first year, for the first 20 accounts to sign up. After the first year you pay the normal price.

What if we go over our chats?

Extra chats are 5p each, and you can move to a bigger plan at any time.

Is there a contract?

No. Plans are monthly and you can cancel when you like. Pay yearly and you get two months free.

Will there be a free trial?

Yes: when paid plans start, every plan has a 14-day free trial, and you won't need a card to start it.

See what your website is missing

Tell us your website and we'll check it the way a homeowner would: the questions it can't answer, the dead ends, and how hard the form is. You get a short report by email. Free, and no call unless you want one.

Request your free website check

UK company · data stored in the UK and EU · no contract